Covestro Launches Store on Alibaba

  • Author: ChemistryViews.org
  • Published: 23 April 2018
  • Copyright: Wiley-VCH Verlag GmbH & Co. KGaA
  • Source / Publisher: Covestro
  • Associated Suppliers: Covestro AG. Leverkusen. Germany
thumbnail image: Covestro Launches Store on Alibaba

As of 23 April, Covestro offers its high-tech polymer materials in a flagship store on 1688.com (link: covestrochina.1688.com), an online platform of Alibaba. The platform is the biggest online business-to-business marketplace in China.

The company's main goal is to offer customers a reliable, official channel with a simple and efficient purchasing experience. With a maximum quantity order, the store is tailored to the needs of small and medium-sized customers. Therefore, transactions will be of relatively small volume. Covestro hopes to learn and continuously improve its offering by this.

As a start, Covestro will offer around 50 products on 1688.com. A second wave of products to launch is in planning. The company announced that new forms of online commerce will contribute up to EUR 1 billion Euro in accumulated sales until the end of 2019.


 

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