Despite the immense contribution of chemistry to human well-being, our science has a poor image. Chemists think that many people do not understand chemistry and therefore think it is uninteresting. We think that the general public does not understand why someone would like to work in the chemical industry, and that many would prefer to completely prohibit chemicals because they consider them to be dangerous and toxic.
In his editorial in the Chemie in Unserer Zeit, Klaus Roth, Berlin, Germany, cites a recent survey among members of the RSC [1] and concludes that we have to admit that we are quite wrong with such thoughts. According to the study:
Roth concludes that we should stop moaning and instead start to be proud of our chemistry and infect others with our enthusiasm. The RSC gives some useful practical advice for such successful communication. For example: Communication is a craft that you can learn and develop and improve through practice. Use every opportunity to talk about your work, what you are doing, and why it is important for all of us. Always adjust your language to the age and level of knowledge of the persons you are talking to.
[1] „Public attitudes to chemistry“ Study of the Royal Society of Chemistry (RSC)
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