Bayer Sold Dr. Scholl’s™ Brand

  • Author:
  • Published: 04 November 2019
  • Copyright: Wiley-VCH Verlag GmbH & Co. KGaA
  • Source / Publisher: Bayer AG
  • Associated Suppliers: Bayer AG, Leverkusen, Germany
thumbnail image: Bayer Sold Dr. Scholl’s™ Brand

Bayer completed the sale of the Dr. Scholl’s™ business to Yellow Wood Partners for a purchase price of 585 million U.S. dollars. Dr. Scholl’s™ generated sales of 234 million U.S. dollars in 2018.

The brand has an over 110-year heritage with unmatched brand equity in the foot care category, and the #1 sales position in the most attractive segments, according to Bayer. The company took ownership of Dr. Scholl’s™ in late 2014.

Yellow Wood Partners has acquired the product rights to Dr. Scholl’s™ in the Americas and taken over approximately 30 dedicated brand personnel in the United States, including Sales and Marketing, Research & Development and others.




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