BASF will open a new office in Nairobi, Kenya, to serve customers in East Africa and Sub-Sahara. It has been active in Africa for 90 years with more than 1,000 employees excluding the oil and gas businesse. In North Africa, the BASF is represented in Egypt, Algeria, Morocco, and Tunisia. The company’s target is to more than double sales in Africa by 2020. Its sales, excluding oil and gas, were around €1 billion in 2010.
The sale of innovative construction chemicals for the booming construction industry in the urban areas of East Africa is one of the main focuses of activity, as is the distribution of crop protection products that increase crop yields. At the same time, BASF is expanding its business in the consumer sector with products such as ingredients for personal care products and laundry detergents as well as pharmaceutical ingredients.
For the private housing sector, BASF supplies insulating materials such as Neopor®. Another key project is the fight against vitamin A deficiency. Too little vitamin A can cause blindness and makes people more prone to infections. Staple foods, such as cooking oil and flour, are therefore fortified with vitamin A.
- BASF SE, Ludwigshafen, Germany